Hello...
My name is Genesis Garcia
If you want the corporate version, feel free to download my resume. If not, here's what you need to know:
In short, I'm a strategy-obsessed curly-haired girl with a powerful ambition. I only do things I'm passionate about and my passion helps me succeed in everything I've ever done. I take pride in being extremely organized and knowing random facts that will someday be useful in a game of Trivia. Did you know that dolphins sleep with one eye open?
Get to know me...
I've always been fascinated by origin stories. Everything from superhero origins to a little bit of world history, to even why we say the words we do. No, I'm not a copywriter. I am, however, infinitely curious about the origin of words.
Take portfolio for example. What you're reading. The word comes from combining the late Latin words portare (carry) and folium (leaf). It quite literally means to carry a leaf. Essentially that’s what it is, right? A collection of papers that show off all your accomplishments in life. Obviously, with technology, that has changed, and portfolios are now pages of websites just like the one you're reading, but it has a history, which gives us a peek into what it means today. The word marketing comes from the Latin word mercari which meant to buy. Presentation comes from the late Latin praesentatio which meant the place before. Even the word etymology has an etymology. It derives from the Greek word etumos which means “true”.
Ironically enough, Genesis doesn’t have an etymology. It quite literally means the origin of something and yet, it has no particular origin. It's an Anglo-Saxon word created to be the name of the first chapter in the world's most famous book. Is it fitting? One could argue that it can be.
et·y·mol·o·gy /ˌedəˈmäləjē/
noun
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the study of the origin of words and the way in which their meanings have changed throughout history.
Knowing these things has proven useful only in power plays of knowledge against my friends at game night (thus far), but I believe it helps you think about things differently. You think a little bit harder about what everything means and why it means what it does. Why does asking something mean to question it? Where does that word come from?
To me, strategy is a lot like the study of words. It's got an origin— and idea, but there's so much more to it than just an idea. There's history, there's research, there's change. I can't say exactly what I’d like to accomplish in life because the options are infinite. I would, however, love to study the origin of brands. Call it “brandology” if you will. If you won’t, call it what you want, just know that it originates at Strategy.
